Last updated 4 May 2026

Privacy Policy

ALX Enterprises uses this website to share information about buying and valuing Australian private businesses, and to let business owners contact Alex directly.

Who This Policy Covers

This policy applies to ALX Enterprises, ABN 66 736 698 491. If you have a privacy question, email alex@alxent.com.au.

Calculator Inputs

The business valuation calculator runs in your browser. The financial numbers you type into the calculator are not submitted to ALX and are not stored by ALX. You do not need to enter an email address to see the result.

Website Analytics

This website uses Google Analytics 4 to understand page views and interaction events, such as whether the calculator was used, printed, or followed by an email click. These events are configured not to include the financial figures you enter or the estimate produced by the calculator.

The calculator itself does not set cookies. Google Analytics may use cookies or similar technologies as part of the analytics described in this section.

Analytics tools may process standard technical information such as device and browser details, referring pages, approximate location derived from IP address, and pages viewed. ALX uses this information to understand and improve the website.

Google may process analytics information outside Australia, including in the United States, under Google's own systems and policies.

When You Contact ALX

If you email or call ALX, the information you choose to provide may be used to respond to you, discuss a possible business sale, assess fit, keep records of the conversation, and manage any follow-up. Do not send confidential business information until both sides are comfortable with the process and any confidentiality arrangements that may be needed.

Disclosure

ALX does not disclose your contact details to third parties for their direct marketing. Information may be disclosed where needed to operate the website, obtain professional advice, comply with law, or with your consent.

Access, Correction, and Concerns

You can contact ALX at alex@alxent.com.au to ask about personal information you have provided, request correction, or raise a privacy concern. If a privacy concern is not resolved, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.